Blue Cube Internal Promotion
With the World Cup just around the corner Blue Cube decided to use the publicity of the most popular event in the world (well, for Some) to promote our ability to tackle any creative requirement, by developing an old fashioned hands on campaign!
After much deliberation we created a survival kit for the World Cup that would appeal to both lovers and haters of football, and used this divide to create a blue peter style 'make your own' football/Holder.
The mailer was targeted at a number of local businesses as a driver to our microsite, where individuals can access information on either, football or events, dependant on their Love or Hate of the sport.
England's bid to win the world cup isn't over, neither is the Blue Cube campaign...Watch this space!
